Objective
- To allow participants to study about a company and its operational model
- To understand the basic concepts of doing a business
- To induce the participants to generate new ideas.
Company Choosing
- The teams are asked to choose a company which was started and currently existing in India for more than 3 years.
- The company should fall under any of the following sectors – Automobile Retail & E-Commerce, Agro-based, IT, FMCG, Food, Travel, Pharmacy, environment
- The company should be active and doing business
Presentation Format
Team should
- Mention the company name and its sector
- Brief about the founders and management team
- Consider them as one of the management team & mention about their contribution to the management team
- List the company’s offering in terms of products and services
- Explain one key product/service in detail, speak about who are the customers for that product and what benefits it provides
- Mention about the various marketing channels used by the company? How did the company get its initial customers to use the product?
- Brief why your potential customers would choose the product/service? Is there a need for the product?
- Mention about the competitors and how they are they different from their competitors
- If given a chance to start a company on their own, what product will they come up with? Brief about the solutions that they are going to provide for the problem identified from any sector
- Over all format
- Company overview
- Product knowledge
- Market understanding
- Customer’s needs matching with products/services
- Competitive analysis
- Feasibility
- Presentation
- Q/A
- Team work
- Home work
Team size : max of 4 members
